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social media

In this day and age, companies and solopreneurs alike use social media to take their promotional endeavors to the next level. However, while the Internet makes it a breathe to connect with people across the world, rules still apply. And if you do not follow them, chances are that your campaign may never be successful.

In this article, you will find nine tips that should help put you on the right path.

1. Define the word ‘success’

Any social media campaign starts with clear steps. The first one should always involve reflecting on the word ‘success’. Ask yourself what it really means to you. And do not forget to celebrate every little victory along the way.

2. Harness the power of social networking sites

Social networks are here to stay. So take advantage of them:

  • Create a Facebook Fan Page. This will help you get indexed on major search engines within days. Do not forget to add a landing page to attract more fans.
  • Open a Twitter account.
  • Jump on the Google Plus bandwagon.
  • Use LinkedIn to find and connect with potential professional partners.

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